If you're selling dash cams, what's more important to you: ranking high for “buy a dash cam” or figuring out and implementing an SEO strategy that will help you sell more dash cams in the most cost-effective way?

Various tools, both paid and free, can help you monitor the position of the site. Most of them are similar in functionality, but also don't forget about position monitoring in local or mobile search results.

If you're a small business or just getting started with SEO, we'd recommend choosing a free and easy-to-use tool and just keeping track of a few keywords you want to track to measure your progress.

Positioning your site against a list of keywords is, of course, not the final destination. You cannot pay your employees to rank. In addition, search personalization has made it even more difficult to track results.

But a rough idea of where your site ranks for top queries can be a useful indicator of the site's health. High positions for a range of keywords are a good indicator of a site's visibility in organic search.

This does not mean that you need to get too hung up on positions for any one query. Remember, your ultimate goal is to drive more relevant traffic that will drive the growth of your business as a whole.